The Sleep Company's first AI product. IoT hardware + a mobile app powered by ML and GenAI — from zero to Rs4 crore in 12 months.
Role
Senior Product Manager
Company
The Sleep Company
Timeline
2024 – 2025
Platform
iOS · Android · Admin Dashboard
about where the tracker should live.
Sleep tracking is dominated by Fitbit, Oura, Apple Watch. Every one requires something on your body.
If the mattress itself is the sensor, there's nothing to wear, charge, or remember. Zero friction. 100% passive.
The physical mattress is broken — you could buy a hard mattress or a soft one, never one that adjusted to your body. No half-and-half, no way to change your mind as per your body.
The Sleep Company wanted to lead the category — that meant moving into technology, building for the future. SensAI was that: a new product category, a new revenue model, and a new position as a tech-first wellness brand.
Two connected hardware products. One unified mobile experience.
Two form factors: a standalone flat tracker placed on the bed, and the SensAI Pillow (tracker embedded + dongle). Syncs biometric data to the app via Wi-Fi dongle overnight — fully passive, nothing on your body.
ZonePro system with 6 pressure zones. AI-driven firmness adjusts in real-time to sleep position and body weight. Anti-Snore Mode uses acoustic sensors to detect snoring and automatically adjusts head position. Independent recline per side.
End-to-end. First wireframe to live App Store listing.
Every screen — Sleep Score, GenAI coach, onboarding, biometrics.
Real-time sensor-to-cloud pipeline that survives erratic home Wi-Fi.
One tool for device telemetry, user analytics, and fleet-wide firmware updates.
Compliance, review, store copy — one synchronized iOS + Android launch.
Telemetry, funnels, A/B framework, and user research from day one.
Bugs, iterations, firmware — improvement driven by real usage data.
PM Deep Dive
Where product thinking meets generative engineering.
Tuesday, 14 May
Your Sleep Score
7h 2m
Total sleep
72 bpm
Avg heart rate
1h 42m
REM sleep
Why your score is 88
Four biometric streams, one number: 0–100. The hard part was defining what it means — and what to do about it.
HRV + respiratory rate + movement + sleep stage data synthesised into one trusted number
Ran 50+ user interviews and A/B tests to iterate on how the score is displayed and explained
Reduced false movement alerts by 40% through iterative firmware and app co-tuning
An LLM coaching you on your own night's data — with guardrails that keep it medically safe.
Yesterday vs today comparison — and a weekly trend view of your sleep patterns
Conversational: "You sleep 18 minutes less on weeknights — here's why that matters"
One of the earliest consumer GenAI features at a D2C brand in India at that time
SensAI Coach
Powered by AI · 6:02 AM
Your REM was 12% higher than last week — that's the cognitive restoration phase. Deep sleep was on point at 22%.
Your HRV was 4% below your 30-day average — a sign of mild fatigue accumulation. Tonight, try a 10-min wind-down at 10pm, no screens.
This Week
Ask your sleep coach...
V1 tested poorly — users didn't know what to do with the number. 50+ interviews and structured A/B tests later, the UI was rebuilt from scratch.
40% fewer false movement alerts — iterative firmware + app co-tuning
Competitive teardown of Oura, Fitbit, Samsung Health, Apple Health
Cohort testing on how the score is displayed, explained, and acted upon
Version A
Plain number. No context. Users confused — "Is 88 good?"
Version B ✓
Ring + why + what to do = clear, actionable insight.
Shipped after multiple A/B test rounds across user cohorts
The Impact
New revenue generated in the first 12 months after launch
From first wireframe to live on App Store and Play Store
Category created — TSC's first AI product. Zero playbook, zero precedent.
The Sleep Company's first AI product — from zero to Rs4 crore in 12 months. This project proved that hardware brands can successfully transition to intelligence-first software ecosystems with the right product vision.
Sharanya Chaturvedi · Senior Product Manager · The Sleep Company
I'm open to Senior PM and Group PM roles — particularly in AI products, consumer tech, and IoT. Based in Mumbai, open to relocation.